Mrs BRK worked for a doctor. The problem with doctors is that just because they know medicine, they think they understand everything: personal electronics, cars, the opposite gender, and money.
From our personal experience with PhDs and MDs, once you venture from their singular area of expertise, they basically become monkeys with no particular talents outside of grunting and picking small bugs from each others hair.
We knew a PhD who could design data-interchange hardware in his sleep, but who couldn’t use a microwave oven.
We knew a PhD who could code Ada in his mind and write it all down, ready to be compiled, but who would frequently forget to wear pants.
And now we know an MD who doesn’t understand that the purpose of owning a business is to make money.
Mrs BRKs previous employer is one of the most brilliant and talented surgeons in the United States, and he hasn’t a clue about running a business. Mrs BRK was in charge of selling medical procedures for what most medical insurance plans considered cosmetic surgery. She was able to convince insurance companies to pay for the procedures, and also find ways to help people self-pay when the insurance companies decided to say no. She is good at this, very good. So good that she personally raised the company’s income by 300% last year.
Now while she made good commissions on her sales, the doctor continued to receive his “salary” from his company. His company made a lot of money, but his salary didn’t change. Thus, Mrs BRK made more in commission than the doctor paid himself. This didn’t go over well, and his solution was to cut Mrs BRK’s commission by 66% and cap the amount of commission she could earn.
You read that right; you may /boggle.
So yesterday, Mrs BRK found a new job and told the doctor what he could do with his commission-cap. She took today off to get a Swedish massage, buy some new shoes, and get in the proper state of mind to begin her new job on Monday.
Some chicks just know how to live, yes?
What does all this have to do with WoW? Guild-poaching, foshizzle.
Guilds are Businesses. Guilds are in the business of pleasing their members. Whether it is raiding or PvP or just goofing around, if the guild isn’t providing the services its members need, those members are going to be up-for-grabs by other guilds. Guilds who allow their members to become unsatisfied cannot be surprised when their top-end people choose to leave for a guild that can give them what they need.
Is your guild stuck in Kara and not advancing to Gruuls? Guess what! Your healers and tanks are going to be lured by the promises of another guild to get up, get out, and see 25-man content. AC recently snagged a Holy Pally from another guild on another server during our last recruitment drive. Why? Because he wanted to see SSC and his guild wouldn’t get out of Kara and find a way to get into Gruul’s Lair. He was dissatisfied with his company, and AC promised to fulfill his needs.
Mrs BRK liked the company, the patients, and the compensation she was receiving at her old job. Then the “GM” of the company gave her a reason to leave by laying the smack-down on her commissions and telling her she’d never see SSC. Another “GM” recognized her extraordinary talents, promised her runs in SSC and TK and a graduated commission plan with no cap, so she gquit and transferred servers. Goodbye Celebration, hello Waterford Lakes.
Has your guild defined its purpose? Are the officers working towards achieving that objective? Does your desire parallel the path your guild is following? If you’re an officer or a GM, are you advertising your agenda so your members know what’s going on?
Communication isn’t just for raiding. A guild needs short and long-term goals and the commitment to get the word out to its members.
Because Mrs BRK wouldn’t put up with endless runs to Chess, either.
Edit: You know what, we’re gonna say a quick “our bad” for kinda slamming the entire MD/PhD community here. We were a little rough. Perhaps our experience with Mrs BRK’s ex-employer has us a bit perturbed. We’ll exercise a little more editorial and emotional control in the future.